It's natural, it's effective, it's eco-logical.
Environmental Business Practices
WE SUPPORT AND UNDERTAKE ENVIRONMENTAL BUSINESS PRACTICES SERIOUSLY. HOWEVER WE ALL SHOULD TAKE RESPONSIBILITY TO PROTECT OUR ENVIRONMENT AND PLANET FOR FUTURE GENERATIONS.
In the development stages of our brand, we didn't want to become just "another" brand on the shelf. It was important that we created a skincare brand that was formulated with natural ingredients that are effective and healthy for the skin.
Nature provided all we needed to ensure our brand was just as we wanted it to be. However, it wasn't just about the brand and formula's. What about the packaging? How could we convey our message of being environmentally conscious, across to the broader beauty community?
Use, Recycle, Replant
IT WAS IMPORTANT TO ENSURE OUR PACKAGING WAS RECYCLEABLE. AFTER ALL, EVERY BUSINESS HAS A RESPONSIBLITY TO ENSURE WE ARE DOING OUR BEST TO REDUCE WASTE AND THE IMPACT IT CREATES. HOWEVER WERE WE STILL DOING ENOUGH?
We retraced our steps in the process of brand creation. How did we create the brand? Through our brand's manufacturing process, we utilise many wonderful products from mother nature, and so we came to the conclusion that we could develop an environmental initiative that could contribute to keeping our planet thriving and green.
We have introduced an inner sleeve of handmade paper into our packaging which is biodegradable and is embedded with daisy seeds. Our brand cycle is "use, recycle, replant". Use the brand, recycle the packaging, and replant into the earth, creating a 360 degree process. As we have taken from the earth, we want to give back. The seeded paper (with love and care) will grow flowers. Small steps can make big changes and therefore we have set the benchmark in the beauty industry and leading the way in managing environmental impacts.
So how does it work?
